Marketing for Fit Pros Podcast Notes

Updated: Dec 23, 2019


Will was recently interviewed on a podcast where he discusses business aspects of the gym and why we choose an individualized approach to training.

Direct link to podcast HERE


2:50 - Will's college experience

4:15 - Next level training idea developed

5:30 - Start at University of Northern Iowa

7:00 - Why individualized training

9:35 - Challenges of individualization in business

12:30 - Starts with assessment and intake

15:20 - What about those that aren't a good fit / client happiness

17:00 - Started athletes only, branched into fitness. Fitness is ongoing so it is differnt than athletes seasons

18:00 - Logistics of starting SAA

20:45 - First clients / months, influencers / forward thinkers

22:40 - Move to Barrington

23:45 - How to attract new members / acquisition / viral marketing

27:30 - Social media use to celebrate client wins

32:15 - Package options at SAA

34:00 - Membership / price point / profit margins

36:00 - Know your worth for long term success

38:45 - Athlete accomplishments listed / visible at gym

40:10 - Use of paid advertisements / capacity issues / raise prices

42:30 - Personal training vs. small group training

45:00 - Start with individualized workouts and then move to a more competitive environment (get in shape first)