Will was recently interviewed on a podcast where he discusses business aspects of the gym and why we choose an individualized approach to training.
Direct link to podcast HERE
2:50 - Will's college experience
4:15 - Next level training idea developed
5:30 - Start at University of Northern Iowa
7:00 - Why individualized training
9:35 - Challenges of individualization in business
12:30 - Starts with assessment and intake
15:20 - What about those that aren't a good fit / client happiness
17:00 - Started athletes only, branched into fitness. Fitness is ongoing so it is differnt than athletes seasons
18:00 - Logistics of starting SAA
20:45 - First clients / months, influencers / forward thinkers
22:40 - Move to Barrington
23:45 - How to attract new members / acquisition / viral marketing
27:30 - Social media use to celebrate client wins
32:15 - Package options at SAA
34:00 - Membership / price point / profit margins
36:00 - Know your worth for long term success
38:45 - Athlete accomplishments listed / visible at gym
40:10 - Use of paid advertisements / capacity issues / raise prices
42:30 - Personal training vs. small group training
45:00 - Start with individualized workouts and then move to a more competitive environment (get in shape first)
Opmerkingen