Marketing for Fit Pros Podcast Notes

    Updated: Dec 23, 2019


    Will was recently interviewed on a podcast where he discusses business aspects of the gym and why we choose an individualized approach to training.

    Direct link to podcast HERE


    2:50 - Will's college experience

    4:15 - Next level training idea developed

    5:30 - Start at University of Northern Iowa

    7:00 - Why individualized training

    9:35 - Challenges of individualization in business

    12:30 - Starts with assessment and intake

    15:20 - What about those that aren't a good fit / client happiness

    17:00 - Started athletes only, branched into fitness. Fitness is ongoing so it is differnt than athletes seasons

    18:00 - Logistics of starting SAA

    20:45 - First clients / months, influencers / forward thinkers

    22:40 - Move to Barrington

    23:45 - How to attract new members / acquisition / viral marketing

    27:30 - Social media use to celebrate client wins

    32:15 - Package options at SAA

    34:00 - Membership / price point / profit margins

    36:00 - Know your worth for long term success

    38:45 - Athlete accomplishments listed / visible at gym

    40:10 - Use of paid advertisements / capacity issues / raise prices

    42:30 - Personal training vs. small group training

    45:00 - Start with individualized workouts and then move to a more competitive environment (get in shape first)